Etihad Airways released highly anticipated 360-degree virtual reality film starring Academy Award winning actress Nicole Kidman. The five-minute feature, titled ‘Reimagine’,  immerses its viewers in a fully experiential journey following Nicole Kidman through one of its new Airbus A380s flying between New York and Abu Dhabi. 

“The film is a culmination of Etihad’s vision to tell the airline’s story in an extremely innovative way and a commitment to engaging with the public as has never been attempted by an airline before. It was a great challenge but one which has definitely paid off and it was great to be part of such an exciting project,” said Nicole Kidman.

Throughout the film, the viewer meets and engages with a number of characters including the actress herself, her film director, an opera singer and even an Emirati guest with a falcon in First Class, among others.