International Airlines Group's (IAG) planned new trans-Atlantic budget airline LEVEL has received more than 100,000 tickets sold since the booking campaign launched on 17th of March 2017, the company reported.

IAG also said that the new long-haul airline brand has had over 700,000 hits on its website as visitors search for flights from Barcelona to Los Angeles, San Francisco (USA), Buenos Aires (Argentina) and Punta Cana (Dominican Republic).

IAG chief executive, Willie Walsh, said: "Selling more than 100,000 tickets in such a short period with a new brand is incredible. The response has been fantastic in all markets. We´re enabling many people to fly long-haul for the first time and stimulating demand by providing them with more choice.“

The first flight will take off on the 1st of June 2017 from Barcelona to Los Angeles followed by San Francisco (Oakland) on the 2nd of June, Punta Cana on the 10th of June and Buenos Aires on the 17th of June.

During the last decade, Michael O’Leary, the charismatic CEO of Ryanair, an airline that has become synonymous with the term “low-cost”, was regularly reminding everyone about the Napoleonic plans to bridge the New and the Old worlds with affordable flights. Come 2017, and the idea has been scrapped, perhaps forever, while others have chosen to pursue the dream.

Walsh added: "This is just the start. In summer 2018 we will have more aircraft and will operate more destinations from Barcelona. We're also planning to expand LEVEL operations to other European cities."

IAG is the parent company of British Airways, Iberia, Vueling and Aer Lingus. The group now operates a fleet of 548 aircraft flying to 274 destinations and carrying almost 95 million passengers each year.

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