RDC launches airline performance analysis platform
RDC, a Europe-based aviation data analysis company, announced the launch of Airline Profitability into its online Apex platform. Powered by RDC’s proprietary yield and route economics data, Airline Profitability delivers powerful insight into airline route and network profitability. The program is designed for airports to make their airline relationships more profitable.
It has always been a major challenge for an airport to understand the performance of airlines at their airport. Previously the focus of airlines has been on passenger numbers, which is more readily available, but that does not enable business development teams to tell the full story, RDC stated.
According to the company, what matters to an airline now is the sustainability of its route network, which is a combination of passenger numbers, revenue and operating costs. By combining its proprietary fare and cost data, RDC is now able to estimate airline profitability at a route level, giving airports a unique insight into the performance of their airline customers.
Adam Kendall, Online Product Manager of RDC said: “Traffic in Europe has grown strongly in the last 20 years, propelled by a low fare revolution led by Ryanair, easyJet and Wizz. To date, passenger growth has been the main way airports judge route performance, but with our new tool they will be able to understand whether their airline routes are profitable or not.”
RDC said that it has been developing its online Apex platform since launching the product in 2014. Now used by over 70 airports and airlines in Europe and Asia, it is becoming a must-have tool for airport managers who need to understand how to manage and develop airline relationships.
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