From luxury to need: the business aviation market in Africa
This article was contributed by Jetseta Communications. Want your opinion to be featured on AeroTime? Send us a line at [email protected]
There’s still a misconception today that surrounds business aviation. People think it’s only for the super-rich and that luxury is its main advantage. Well, that’s far from real, as private jet aviation thrives today in time efficiency and in the capacity to adapt to the client’s needs at all levels. From sudden changes in itinerary, type of aircraft or even the menu. The previous is a worldwide trend, also very real in the so-called emerging markets; whereas Africa separates from the other regions due it’s fast rise in the use of this service and number of aircraft, especially during the past 10 years.
Nigeria, for starters, has more than 100 active private aircraft in operation, becoming one of the fastest growing markets in the world. If you pair that with the lack of a reliable commercial airline segment, then the opportunity arises for companies like Jetseta, the first Nigerian business creating real access to private air travel and helicopter shuttle services through a mobile app.
“We have witnessed an important shift in demand during the last 5 to 10 years,” stated Harold Okwa, Jetseta’s Managing Director. “The strengthening of the local economy has led executives to seek reliable means of transportation in order to carry out their businesses in Africa, Middle East and Europe. The commercial market hasn’t been able to meet those increasing demands, whereas time wasted in check in queues and other predeparture procedures are a waste of time and, more importantly, money. This specifically has led to a rise in the use of private jet travel, propelled by necessity instead of luxury”.
One thing is certain worldwide: the success of the charter business model lies, first of all, on the capacity to provide a great service and on the competence to service different needs. The latter is met by having presence in different markets and serving today’s main private jet trend: a growing demand in new regions around the globe, places that roughly 10 to 15 years ago had few to none private jet activity; the aforementioned Nigeria, Central and South America and some countries of the Middle East are worth mentioning.
Furthermore, local charter providers like Jetseta have the advantage of knowing the market, the culture and the needs of the executive traveller, while international providers only market an aircraft, without the ‘local touch’. In different industries, these local insights are what make or break products and services, and in the private jet market this is no different. The challenge for local providers is offering the same high standards, online booking accessibility, different payment methods and taking advantage of actually being in the region, aware of the local economic, social and political trends that might impact bookings.
Established in 2015, Jetseta is a private jet provider in Nigeria with main hubs in Abuja, Lagos and Port Harcourt, offering access to private air travel and helicopter shuttle services through a mobile app.
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