From January 1, 2021, Dubai-based Emirates airline will allocate five Emirati managers to the airline’s key markets in Africa, Far East and West Asia. The change of management would drive its commercial initiatives, according to the airline. 

“As Emirates works through the complexities of this challenging period, we are sharpening our focus further and placing extremely capable leaders with diverse experiences to help drive commercial initiatives that stimulate demand and maximise revenue opportunities and margin performance,”  Emirates COO Adnan Kazim said.

As part of the changes, Salem Ghanem Al Marri will return from Japan to Dubai, to the airline’s strategic planning department; Jaber Mohamed, currently area manager in Taiwan, will become country manager in the Philippines; Saeed Abdulla Miran, currently manager in Bangladesh, will take on the role of area manager in Hong Kong; Sultan Alriyami, currently an outstation manager, will become area manager in Taiwan; Mohamed Alhammadi, currently a commercial manager, will become a manager in Bangladesh.

On November 12, 2020, Emirates airline reported a 75% loss of its revenue throughout the first six months of the year. As the airline battles the current crisis, the Dubai government injected $2 billion into the airline by a way of equity investment.

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With Emirates battling the current crisis and finishing the first half of the year with a multi-billion loss, the Dubai government was more than eager to inject funds into the airline.