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We live in a fast-paced world, where consumers hold access to all the information in their hands and where time is literally − money. Both variables meet in business aviation; the digital nature of the market, which grants the possibility to book a flight online through a mobile phone, connects with the need to move from point A to B with flexibility and efficiency. Jetseta, a private jet provider based in Nigeria, anticipates three major trends that will impact the African private aviation market in upcoming years.

Business Aviation goes digital

Today’s leading business aviation providers around the globe do not even have a fleet. Using mobile apps they make available any type of aircraft whenever and wherever, thanks to a pool of thousands of private piston, turboprop and jet airplanes, just waiting to be used. In the local context, Jetseta has stepped up to propose a similar business model, creating a mobile app to provide overall air travel services, via helicopters and jets, connecting travellers to private aviation providers that offer attractive fares worldwide, on the go. Going digital for the African Business Aviation market is a must in order to stay relevant in the region in days when picking up a phone to book a flight are no longer the norm.

New customers will come onboard 

Business or pleasure? Why not ‘bleisure’? It is an overlap between business and leisure, a trend some top executives crave. Not everything is business, therefore having additional spare day for sightseeing or just to relax and enjoy a local meal can make a difference. This flexibility has convinced frequent business and first-class travellers to walk away from rigid and tight schedules imposed by commercial airlines that, for instance, could enforce a penalty for extending a stay an extra day or two. Furthermore, flexibility should extend to the overall private jet experience, starting with payment methods, as it was done by European and American providers. Thus paying via cryptocurrencies should be the next big step for the African business aviation industry.

Diversification as key for unstable economies

In every industry, companies seek new ways to stay relevant when the economy is uncertain. Considered by some as luxury, private aviation is one of the variables that are left out of equation in hard times. In times like these, private jet providers need to find ways to continue flying despite external instability. How? Exploring new business lines like aircraft management, renting charters for relief missions globally, experimenting with helicopter charters or developing a fractional pricing scheme. The sky is the limit for business creativity.