WestJet announced on August 31, 2018, the appointment of Captain Jeffrey Martinto the position of Chief Operating Officer. Martinto will join WestJet on September 24, 2018, subject to Canadian immigration approval.  

Jeffrey Matinto (Image: WestJet)

Reporting to Ed Sims, Martinto will oversee more than 11,000 WestJetters in WestJet's Flight Operations (including the Operational Control Centre), Guest Experience (Contact Centre and Inflight), Airports, Technical (Maintenance) Operations, Continuous Improvement, and the business strategy and execution of WestJet Encore.

Martinto brings more than 28 years of commercial aviation and operational experience to WestJet. He comes from JetBlue (JBLU) , where he most recently served as Executive Vice-President of Operations, responsible for Technical Operations, System Operations, Safety, Security, Flight Operations, Training and Regulatory Compliance for the sixth largest airline in the U.S. Prior to that he spent 22 years at Southwest Airlines (LUV) , where he began his commercial career as a pilot, and took on various leadership roles, eventually serving as Vice President of the Operations Coordination Centre.

Throughout his career, Martinto has maintained his currency as a pilot and civilian flight instructor and continued to fly. He maintains an Airline Transport Pilot Licence and is captain qualified on the DC-10, Boeing 737 and Airbus A320 aircraft. He also served in the United States Air Force flying KC-10s prior to beginning his commercial aviation career.

In addition to his work in the aviation industry, Martinto has been a board member at LaSalle Hotel Properties since October 17, 2016.