The Malaysia Airlines Group (MAG) officially launched a strategic collaboration with Mercedes-Benz Malaysia to enhance travel experience for its passengers.
Under the agreement, Mercedes-Benz Malaysia will provide a fleet of its flagship models, which includes the S 580 e Plug-in Hybrid and all-electric EQS 500 4MATIC for Malaysia Airlines’ Private Terminal Transfer Service.
The collaboration also offers exclusive privileges, access to lifestyle events, luxury travel services, and seamless airport terminal transfers for Enrich Platinum members, Business Suite, and Business class passengers travelling with Malaysia Airlines. This will also be extended to new Mercedes-Benz customers starting March 1, 2025.
Malaysia Aviation Group and Mercedes-Benz Malaysia have launched a strategic collaboration to redefine luxury travel with the Private Terminal Transfer Service.
— Malaysia Airlines (@MAS) January 22, 2025
A fleet of Mercedes-Benz S 580 e Plug-in Hybrid and EQS 500 4MATIC luxury sedans have already started providing… pic.twitter.com/sOBxSzj5GU
“We are dedicated to enhancing travel experiences by elevating service standards. Our partnership with Mercedes-Benz Malaysia ensures Enrich members and elite passengers enjoy premium comfort. This supports our efforts to enhance in-flight and on-ground offerings, reinforcing Malaysia Airlines’ premium service,” Philip See, Chief Executive Officer of Loyalty & Travel Services from MAG said in a statement.
“In addition, through exclusive privileges and curated engagements, we strive to elevate the Enrich experience, ensuring seamless and rewarding journeys beyond flying. We remain committed to delivering exceptional service that reflects Malaysian Hospitality,” See added.
Other benefits of the collaboration include:
- Malaysia Airlines’ Enrich Platinum and Gold members will enjoy access to exclusive Mercedes-Benz Malaysia events. Likewise, Mercedes-Benz customers will have the opportunity to participate in exclusive Malaysia Airlines’ Enrich events, curated to provide extraordinary travel and lifestyle privileges that reflect the pinnacle of premium service.
- Starting March 1, 2025, customers who purchase Mercedes-Benz vehicles will enjoy year-round access to Malaysia Airlines’ Private Terminal Transfer Service, ensuring a luxurious and convenient journey when travelling on Malaysia Airlines.
“Partnering with Malaysia Aviation Group allows us to elevate luxury travel experiences for our customers and Enrich members, setting new benchmarks in exclusivity and sophistication,” said Amanda Zhang, CEO & President of Mercedes-Benz Malaysia.
Zhang added: “Being ranked consecutively as the ‘most valuable luxury automotive brand’ in Interbrand’s Best Global Brands 2024 reflects our commitment to innovation and excellence. We are excited to embark on this journey together to redefine customer service and luxury.”