True to its word, Norwegian Air has changed its Instagram profile picture to British Airways’ logo after losing a World Cup bet between the two airlines.
On July 12, 2026, following Norway’s dramatic 2-1 loss to England in a quarter final match at the FIFA World Cup in the US, as promised the British Airways appeared on Norwegian’s Instagram account.
In an Instagram post Norwegian displayed the British Airways signature logo and wrote “It’s coming home” and “Well played England”.
Norwegian Air added: “While the tournament is over for us, this friendly bet will forever live in our hearts. We wish England and British Airways all the best in the semi-final, and we sincerely hope you’ll get to bring football home!”
British Airways commented on the post writing, “We love this new look on you” and added “Well played, thanks for all the fun and here’s to our new friendship”.
Days before the match between England and Norway, a cheeky Norwegian Air wrote to British Airways on social media waging that if Norway wins the contest BA must change its Instagram logo to Norwegian and vice versa.
The social media post gained huge traction with many airlines contributing to the good-natured banter.
Finnair, Air Baltic, Riyadh Air, and KLM were just some of the carriers that commented or added pictures to the social feed.
The two airlines even posted a video of employees from both British Airways and Norwegian Air shaking hands to make the bet official.
More airlines commented on Norwegian Air’s post after the airline changed its logo to British Airways including Malayasia Airlines, Qantas, Virgin Australia and Kenya Airways.