In a week of celebrations, Hawaiian Airlines has presented oneworld’s latest branded livery while its sister carrier Alaska Airlines has welcomed its 100th Boeing 737 MAX.
On June 30, 2026, unveiled Hawaiian Airlines the new oneworld alliance design adorned across one to the carrier’s Airbus A330-200 aircraft.
The livery includes the phrase “Aloha a puni ka honua,” or “Aloha all around the world” to honor ʻŌlelo Hawaiʻi, the Hawaiian language.
To mark the occasion Hawaiian held a celebration event in Honolulu at its Charles I. Elliott Maintenance and Cargo Facility, where it also donated $10,000 each to the ‘Iolani Palace and the Polynesian Voyaging Society
Iolani Palace and the Polynesian Voyaging Society are two of Hawaiian’s longstanding partners, promoting Hawai‘i’s culture and traditions.
“This livery is a powerful symbol of what it means for Hawaiian Airlines to be part of the oneworld alliance — sharing aloha, ʻŌlelo Hawaiʻi and our deep connection to Hawaiʻi with more people around the globe,” said Alisa Onishi, MD of Hawaiʻi Marketing at Hawaiian Airlines. “Language is essential to preserving Hawaiʻi’s culture. By placing ʻŌlelo Hawaiʻi on our aircraft, we honor our heritage and carry the voice of Hawaiʻi everywhere we fly.”
Hawaiian Airlines joined oneworld in April 2026, becoming the third US-based carrier alongside Alaska Airlines and American Airlines to join the team.
Hawaiian Airlines operates about 230 daily flights to, from and within the Hawaiian Islands and welcomed more than 11 million passengers in 2025.
Alaska Airlines welcomes 100th 737 MAX
Not to be out shined by Hawaiian, Alaska Airlines had its own reasons for big celebrations this week.
The Seattle-based carrier welcomed its 100th 737 MAX with the arrival of a brand-new 737-8 from neighbors Boeing.
Celebrating 💯 with @AlaskaAir. 💚💙
— Boeing Airplanes (@BoeingAirplanes) June 30, 2026
Congratulations on your 100th 737 MAX! This week we celebrated the latest chapter in our 60-year partnership and we're excited to support your growth as you connect passengers around the world. Here's to many more special deliveries! ✈️ pic.twitter.com/ubSVbVEWLd
The one-month-old 737-8, registered N846AK, was ferried from Seattle Boeing Field (BFI) to Oklahoma City Will Rogers World Airport (OKC) on June 29, 2026.
In a social media post, Boeing wrote: “Congratulations on your 100th 737 MAX! This week we celebrated the latest chapter in our 60-year partnership and we’re excited to support your growth as you connect passengers around the world. Here’s to many more special deliveries!”