Only seventeen months after it started operations, Joon, Air France’s subsidiary targeted at millennials, made its last flights.

Joon flew for the last time under its own name on June 26, 2019. Now, its 18 routes and 16 Airbus aircraft (seven A320, five A321, and four A340) are taken over by Air France.

The airline was supposed to revitalize the routes where Air France is at a loss by offering lower costs than the parent airline. The target was to appeal to the “millennial generation”. 

To cut prices, the company employs cabin personnel with reduced wages. A flight attendant from Joon costs 40% less than its equivalent at Air France.

However, the situation has changed with the arrival of Air France’s new CEO Ben Smith in November 2018. Smith said his goal was to simplify the French flag carrier, which at the time controlled three subsidiaries: Transavia, Hop! and Joon. In an attempt to rationalize the company’s operations, the disbandment of Joon was announced. In January 2019, the airline has reached an agreement with pilots and cabin crews about their integration into Air France.

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Joon could die young. Air France management board may consider putting an end to its millennial-focused subsidiary, launched just a year ago, the French media reports. The flag carrier denies the information.