Four Qantas passengers have had their own personal holiday snaps turned into luxury limited edition silk scarves as part of a collaboration between Qantas and  Australian designers "Bird & Knoll."

The 2016 “Destinations” scarf series captures the essence of Qantas destinations photographed by travellers who submitted an image they had taken of their favourite destination as part of a Qantas Instagram competition. A panel of judges selected the winning entries.

“It’s obvious that there are some incredibly gifted Qantas customers out there, and we love the way their images capture the magic of travel in a really natural, evocative way,“ said Olivia Wirth Marketing and Corporate Affairs Manager at Qantas Group.

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The scarves for a price of $132 will be available for purchase on Qantas online store.