Research: 53% US citizens not interested in drone delivery
A France-based market research company ReportLinker recently released its research report on the response of the US citizens on drone delivery service. Amazon, UPS, 7-Eleven or service companies are testing drone delivery. However, just 47% of the US citizens say they are interested in the technology, according to a new survey by ReportLinker.
According to the research company, shoppers are searching online for gifts and shipping them via services such as Amazon Prime, the U.S. Postal Service, Federal Express, and UPS. In turn, these companies deliver packages to residences via planes, trucks and drivers. But Amazon and other shipping services are testing drone delivery. In early of December 2016, for example, Amazon delivered its first package via drone in the UK. The entire process – from customer click to backyard – took just 13 minutes.
UPS also is experimenting with drones to make urgent deliveries in hard-to-reach locations. For example, the service delivered an asthma inhaler to a patient on a coastal island, condensing a 30-minute trip to only six minutes.
Customer satisfaction is considered as a key performance indicator. Keeping it high enables businesses to be more competitive and sustain growth. Because online consumers highly value speedy shipping, it plays an important role in the online shopping experience.
The company explained that it is easy to understand why the US citizens are reluctant to embrace drone delivery. Drones present threats to privacy and safety, and they can be perceived as nuisances. Regulations would resolve many of these concerns, but in the US, these issues haven’t been easy to tackle.
The US Federal Aviation Administration (FAA) recently issued Part 107, which is a set of rules guiding the operation of drones in the US. While this could accelerate investment, the US has a sleepy track record and has been slow to issue rules and guidance. ReportLinker said that is why Amazon began testing drones in the UK first. The country has led the way on developing regulations for commercial drone flights.
However, Part 107 has made it easier and faster to license commercial drone pilots in the US. As the new presidential administration takes office in January 2017, the prospects for drone operation may improve. The president-elect wants to privatize the FAA, and if he does, it might expedite a solution for national drone tracking.
ReportLinker added that as drone delivery rolls out, it appears the services likely to do best are those handling the shipment of electronics. 21% of online shoppers who say they are interested in drone delivery also say they are most likely to use it for these types of goods.
Despite the role drones already play in medical and humanitarian purposes, only 10% of survey respondents say they would use a drone for such deliveries.
The company said that the survey conducted by ReportLinker reached 1,018 online respondents representative of the US population. Interviews were conducted between 12th to 14th of December 2016.