On February 27-28, 2018, Aviation Festival Asia gathered aviation professionals in Singapore to discuss the industry. Over two days the event hosted 150 speakers and over a hundred airlines.

Major aviation companies discussed the most significant industry trends, the future of aviation and unveiled new products, services and business models.

Low-cost carrier long haul service to change the market

Festival speakers highlighted the emergence of low-cost carrier (LCC) long haul flights which are set to change the aviation business in the upcoming years.

During Aviation Festival, the Executive Advisor of Peach Aviation, Patrick Murphy, called the new Boeing 737 Max 8 aircraft a game-changer since it allows airlines to fly for longer and 40% cheaper.

Saudi Arabia’s Flyadeal CEO Con Korfiatis said that “most of the long haul demand is coming out of South-east Asia, where people are lapping it up,” and added that Flyadeal is evaluating “greenfield markets that nobody is flying to yet,”, TTG Asia reported.

In addition Korfiatis emphasized Flyadeal’s full commitment to expand in the low-fare air transportation market during the conference in Singapore. Flyadeal plans to order 50 aircraft by the middle of 2018. Airline’s CEO said that both Airbus and Boeing are in competition to make a deal and Flyadeal “are in the evaluation phase and hope to make a decision by the middle of the year,” AIN reported.

In-flight connectivity better than usual in-flight entertainment

Indian LCC SpiceJet Senior Vice President Kamal Hingorani shared that the airline would focus on bring-your-own-device (BOYD) model for in-flight service, offering “quality Wi-Fi connection” as well as customized passenger greetings, TTG Asia reported.

However, Hingorani admitted that the airline would still consider alternative in-flight entertainment options when talking about SpiceJet future long haul operations.

Narendra Mansukhani, the Head of Guest Experience at Jet Airways shared that the airline provides special features for its BOYD passengers on Boeing 737 Max 8 aircraft – smartphone and tablet holders.

New platform enables personalized advertising

During Aviation Festival Asia Comtrade Digital Services unveiled Adnexa platform that allows airlines to generate additional ancillary revenue. Adnexa is an automated digital system designed to pair airline’s passenger data with relevant advertising content from airline’s marketing partners.

The system is estimated to make additional €6 million in ancillary revenues for airlines based on 20 million passengers a year, implementing Adnexa on three channels and selling advertising to 50% of its passengers at 20 euro-cents per impression.

Adnexa would not only provide additional revenue for airlines, which according to VP/GM Mobility & Travel at Comtrade Digital Services Marko Javornik are “being commoditized and pressured for profits,” but also improve passenger experience by customizing marketing campaigns to be relevant to a customer’s preferences.

“Airlines need to look into their digital assets and monetise them properly, so they can be successful in the new era. Targeted advertising is a great additional revenue stream that airlines have not embraced yet in a fully modern and digital way,” Javornik said.

Dohop partners with an Asian carrier for the first time

Icelandic travel search engine Dohop sealed its first deal with an Asian airline – Honk Hong based HK Express. The companies signed a memorandum of understanding on February 27 at Aviation Festival in Singapore.

According to the official HK Express statement, Dohop will line up HK Express with other airlines around the world for the interline partnership. With the agreement of both airlines, Dohop will set up a search and booking application into the HK Express website providing flights options that outside HK Express network from the partner airlines.

The partnership between the companies will enable HK Express to join the network of 600 airlines at Dohop.

Aviation Festival Asia also hosted 150 speakers from various fields, including representatives from Finnair, Malaysia Airlines, WOW air, Turkish Airlines, American Airlines (A1G) (AAL) , Etihad Airways, Lufthansa (LHAB) (LHA) , Air France and others.

The event consisted of seven main conference tracks: World Low Cost Airlines, AirXperience, Aviation IT, Air Retail, Aviation Marketing, Aviation Human Capital, and brand new for 2018, Airport T.EX, focusing on technology and experience for modern airports.