Belavia’s E-195 combines World of Tanks with national symbols
Belavia, the national carrier of Belarus, has just received a new Embraer E-195 in a special orange and black livery. The livery, painted in computer game “World of Tanks” style, portrays European bison, which is considered to be one of Belarus main symbols.
For the second time already, the airline has partnered with Belarusian-Cypriot video-game company Wargaming.net to introduce a “tankolet” aircraft livery, made in the “World of Tanks” game style. The Belarusian carrier received its first branded aircraft in 2016. Back then, the livery of a Boeing 737-300 also combined the game elements with national signs.
Whilst the external part of aircraft design is mostly focused on national connotations (only colors are taken from the game), the interior is where the “World of Tanks” themes are fully visible. The aisle runner has the “World of Tanks” emblem, and so do the seats. Each of 107 aircraft folding tables contains historical information about a different tank model. Plus, passengers are given bonus seven days of World of Tanks game premium-account, a T-127 tank and ten free fights on four premium tanks within a game framework. The audial atmosphere of an aircraft is thematic too: the game special terminology is actively used by the cabin crew, and new special audio tracks are to be played during the flight.
“Today we are not only presenting a new branded aircraft, but also taking the pleasure to announce that the aircraft, delivered in 2016, will also remain in the fleet, so now we’ll have two “tankolets” in the park - Boeing 737-300 and Embraer 195”, said General Director of Belavia Anatoly Gusarov in official company press-release. “We hope that flights on it will be the start of new, exciting and interesting journeys for passengers, and residents of other countries will learn more about Belarus thanks to a unique livery,” he added.
The aircraft in “World of Tanks” livery will be in operation for five years. Previous Boeing “tankolet” has been operated since 1993, and is used as a reserve aircraft now. Belavia fleet consists of 29 aircraft, with four Embraer 195 and four more expected to be delivered in 2019 and 2020, as according to media ATO.ru.
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