Vietnam-based low-cost carrier VietJet is redefining its business model. Starting from September 22, 2020, the air carrier is introducing a new class named Deluxe on board its aircraft and an upgraded version of its SkyBoss class, which now includes luxury lounges and a chauffeur drive to the aircraft.

“Beyond the traditional limits, Vietjet and the SkyBoss fares offer totally different, high-class experiences for the passengers pioneering trends, successful businessmen, celebrities, etc,” reads the airline’s announcement that introduced two fresh products on board its all-Airbus A320 family fleet.

The new and upgraded SkyBoss fare type will include such services as birthday gifts and gifts for accompanying children, amenity kits on flights that are longer than four hours, private transportation to the aircraft, including priority counter, entrances, and access to VIP lounges at select domestic and international airports. A free flow of drinks and food during the flight will also be ensured by VietJet, stated the company.

Capturing the market?

Vietnam’s domestic market is showcasing signs of recovery. For example, Vietnam Airlines, the national flag carrier of the country, indicated that its domestic passenger numbers so far this year have surpassed last year’s results, with a 12% increase over the same period in 2019.

Both VietJet and Vietnam Airlines have also recently resumed international flights from the Southeast Asian country towards Japan, South Korea, and Taiwan.

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Vietnam Airlines has reportedly carried nearly 40,000 domestic passengers this year, recording a 12% increase compared to the same period in 2019.
 

“Upgrading SkyBoss and launching Deluxe fares are Vietjet's newest products to meet the needs of customers, bringing high-end amenities to people and tourists around the world,” read the low-cost carrier’s news item. Seemingly, the airline is trying to tap into a market that was previously possibly shunned by high-end travelers and increase its revenues that in H1 2020 have fallen by 54% compared to H1 2019.

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There is no doubt that first class has been on a steady decline, as airlines are in the process of slowly phasing out the most expensive seat on board. But will private jets, and in turn business aviation, make sure that first class does not make a comeback?