Singapore Airlines (SIA1) (SINGY) (SIA) launched the Singapore Airlines Academy. With the new project,  the air carrier plans to offer training programs of Service Excellence and Leadership, Handling Challenging Customers, and Innovation for the external companies.

Trainers conducted by SIA would be offering courses for external businesses to improve employees’ skills in service excellence, operational excellence, organizational innovation, and digital transformation, stated the airline in a press release published on November 3, 2020.

Vanessa Ng, the Senior Vice-President for Human Resources of SIA, called the Academy the strategic move for the group. “SIA receives many requests from organizations wanting to know how we have attained our reputation for industry-leading service and operational excellence, and to better understand how we achieved our successful digital transformation,”  Ng is cited in the statement.

The Academy would focus on “the wide range of globally recognized skills and competencies that exists within the company“.

SIA extended the training outside the company for the first time in September 2020. The airline held an external customized course dedicated to patient care officers from Singapore’s Khoo Teck Puat Hospital. The program was conducted by SIA’s cabin crew trainers to familiarize participants with the requirements of the healthcare institution.