Lufthansa Group’s start up airline reveals strategic plans

M_Kaempfer / Shutterstock

The Lufthansa Group’s newest subsidiary airline Eurowings Discover has announced the date and route for the launch of operations and shared its plans on the next strategic moves.

Focuses on exotic destinations only

Having received an Air Operator Certificate from the German Federal Aviation Authority on June 16, 2021, the new airline also set up a date for the inaugural flight from its home base in Frankfurt am Main Airport (FRA). According to the Eurowings Discover statement, the airline will take off for the first time on July 24, 2021, on route to Mombasa, Kenya with onward service to Zanzibar, Tanzania.

The start-up airline plans to expand its network in August 2021, by adding two more long-haul routes to exotic destinations, such as three weekly flights to Punta Cana, the Dominican Republic, and five weekly operations to Windhoek, Namibia. The air carrier, which focuses on leisure air travel, also aims to add free-times-weekly operations to Las Vegas, U.S, and Mauritius, starting from October 2021.

As for the winter schedule of 2021, Eurowings Discover will add three weekly frequencies to three destinations, including Bridgetown (Barbados), Montego Bay (Jamaica) as well as Varadero (Cuba). Along with these destinations, the airline will also increase the number of routes by adding short- and medium-haul flights to the Canary Islands, Egypt, and Morocco from November 2021.

Aircraft fleet pool to be taken from Lufthansa Group

While commenting on the launch of a new air carrier amid the ongoing pandemic, the CEO of Eurowings Discover Wolfgang Raebiger pointed out that it “could not be better” timing for the start of the airline, which was built in a year. The CEO said that the company bets on travelers’ desire to explore “the world‘s beautiful destinations” after the pandemic.

Founded in 2020, Eurowings Discover plans to operate an initial fleet of 10 Airbus A320 aircraft during 2021 with expectations to grow it simultaneously with the network expansion. In order to be able to cover the planned routes, the start-up air carrier will add additional 11 A330s to a total of 21 jets. According to the company, all of the jets will come from the fleet pool of its parent company Lufthansa Group.


Related Posts

AeroTime is on YouTube

Subscribe to the AeroTime Hub channel for exclusive video content.

Subscribe to AeroTime Hub