Condor unveils new aircraft livery inspired by beach umbrellas
Germany’s leisure airline Condor has unveiled a new livery which will see its aircraft painted in stripes. The new brand identity was inspired by objects associated with travel and holiday: umbrellas, beach chairs, and bath towels.
“Our new trademark are stripes, our figurative mark stands for our origin and the colors for diversity,” Ralf Teckentrup, CEO of Condor, announced in a statement dated April 4, 2022. “This triad is new, what remains is our passion. It has always made Condor unique and is therefore also reflected in our claim: Passion is our compass.”
The fleet will have five different colors in a striped look: yellow, red, blue, green, and beige, representing the “diversity of Condor's guests, employees and the multitude of opportunities to discover the world.”
As part of its rebranding, Condor plans to have about 80% of its fleet repainted by 2024. Currently, the airline operates a total of 51 aircraft, according to Planespotters.net. According to Condor, a total of six aircraft, including five Boeing 757s and one Airbus A321, will be flying in the new livery by summer 2022.
…und so wird die erste #A330neo WIRKLICH aussehen.— Condor Airlines News (@Condor) April 4, 2022
Mission: #Urlaub. Dresscode: #Streifen. Denn Condor ist Urlaub. Und Urlaub ist gestreift!
The Future starts now. #CondorAirlines #LeidenschaftIstUnserKompass #TheFutureStartsNow pic.twitter.com/N1g5Vwy3XA
The design was revealed on Condor’s Airbus A330-900 aircraft (registration F-WWCS). The aircraft, which is due to enter service in autumn 2022, wears green stripes on a white background and the airline’s logo on the upper part of its tail.
The airline’s newly repainted Airbus A321, registered as D-AIAD, will start commercial service on April 5, 2022. The A321 aircraft wears yellow stripes.
“Our goal was to endow Condor with a special visual independence, the rationale of which is united in Condor's brand essence: the invention of the vacation flight, and the effective vacation code, the stripes of summer, joy and freedom,” Remo Masala, owner of the Berlin-based creative agency ‘vision alphabet’ said.
As part of its new brand identity, Condor will also redesign crew uniforms, accessories, and many items onboard.
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