Emirates to venture into the realm of NFTs and branded metaverse experiences
Emirates has announced that it will soon launch non-fungible tokens (NFTs) and branded experiences in the metaverse for employees and customers as the UAE focuses on expanding its digital economy.
The airline also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a center for innovation to bring life to the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3.
We will soon launch NFTs and exciting experiences in the metaverse, as we repurpose The Emirates Pavilion from Expo 2020 Dubai into our new centre for innovation. https://t.co/A54ryw0Tos pic.twitter.com/faGTZbYmV3— Emirates Airline (@emirates) April 14, 2022
“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection,” HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates airline and Group said in a statement.
“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”
Emirates is the latest airline to venture into the NFT world. In March 2022, Qantas unveiled its plans to venture into the crypto and NFT realm with branded digital art.
EVA Air announces Europe expansion with Munich and Milan flights
Taiwanese carrier EVA Air announces its first European expansion in 25 years with flights to Milan and Munich ...
Qatar Airways 777 avoids collision with hot air balloon landing in São Paulo
A Qatar Airways Boeing 777 wide-body jet experienced a near collision with an unmanned hot air balloon while approaching...
Embraer partners with Toyota to enhance aircraft production efficiency
Brazilian aerospace manufacturer Embraer signs a partnership with Toyota to enhance its production efficiency. ...
Icelandair to expand its 737 Max fleet to 20 aircraft with new lease agreement
Icelandair will add two new Boeing 737 MAX 8 aircraft to its fleet following an agreement with Singapore-based lessor BO...