Emirates extends partnership with Huawei; signs MoU with South African tourism


Emirates has continued to expand its partnerships at the Arabian Travel Market in Dubai, announcing technology and tourism activities with Huawei and South Africa. 

First, Emirates announced that it has extended its partnership with tech giant Huawei. 

According to Emirates, signing the Memorandum of Understanding (MoU) to extend the cooperation will provide further exposure to both brands in the Middle East, China and African markets.

The extended deal includes marketing collaborations between Emirates and Huawei on joint projects and promotional activities which aim at expanding their reach in the other’s home market. 

In addition, Emirates said that both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery. 

Emirates and Huawei first collaborated in early 2020 when the Emirates App was made available on the AppGallery of Huawei’s smart devices. The collaboration was further extended in 2021 when the Emirates App became available on Huawei’s smart watches. 

Tourism-wise, Emirates announced that it has signed a MoU with the South African tourism board. 

The airline said that the MoU will jointly promote tourism and boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network.

Under the MoU, Emirates will explore opportunities to promote South Africa and encourage travelers to experience attractions that the country has to offer across its network of over 130 destinations. 

The South Africa Tourism Board will also work closely with the airline to support travel trade partners and tour operators across the Emirates’ network to develop and promote itineraries, introduce special packages and promotional giveaways, encourage incentives, among other marketing initiatives.

Both parties will also explore opportunities to collaborate on joint advertising and marketing campaigns, as well as familiarization programmes to South Africa for travel trade and media representatives.

“The Middle East is a critical market for South Africa so this partnership will be very instrumental in ensuring ease of access to and from South Africa for travelers from this region,” South African Tourism acting CEO Themba Khumalo said in a statement.

“This will increase direct airlift, making room for more travelers, and as our tourism sector recovers we look forward to welcoming more visitors from the Middle East.”

author avatar
Jean Carmela Lim
Journalist[br][br]Jean is a member of AeroTime’s editorial team, working as an aviation writer and based in Manila, Philippines. Previously, she worked in operational aviation roles in Manila, Philippines and Seoul, South Korea before moving to Australia to work in corporate and government travel. In 2012, Jean established her own luxury and adventure travel blog, Holy Smithereens. She is also a contributor for World Travel Market London, one of the biggest annual events in the travel sector. She covers trends and issues in hospitality and luxury travel for a B2B market, interviewing key personalities in the industry.
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