Malaysia Airlines is starting the new year with a new look. The Kuala Lumpur-based airline has unveiled a new uniform for its ground crew, declaring that the more modern design symbolizes a significant step as it embraces modernity while continuing to pay tribute to Malaysia’s cultural roots.
The new uniforms were unveiled at a launch event held at Kuala Lumpur International Airport’s (KUL) Terminal 1 on January 10, 2024.
The new ground uniform will be worn by ground front-facing crew of the Malaysia Airlines Group’s (MAG) ground-handling arm, AeroDarat Services (ADS).
The new uniform features a tailored three-piece suit, with skirt or trouser options for women, made with breathable and easy-care fabric.
Malaysia Airlines said that comfort and convenience are the priority of the new design, to ensure that frontliners can carry out their duties “with confidence, pride, and warm hospitality”.
Datuk Captain Izham Ismail, Group Managing Director of MAG, said in a press statement: “The new ADS ground uniform symbolizes our commitment to professionalism and equality, while also appreciating Malaysia’s vibrance and culture with the inclusion of the songket motif embedded in the design. It is also a celebration of our internal talents, as the uniform was specially designed by the creative young minds in MAG, encapsulating the unity and creativity that will propel our organization forward.”
As a nod to the previous, more traditional kebaya uniform of the airline, the new look also features a staff handbag and clutch repurposed from its forerunner.