Swiss to name 20 A220 aircraft after tourist destinations

SWISS A220-100 aircraft over the Alps
SWISS Airbus A220-100

Switzerland has a long tradition as a tourist destination. Some even consider it the birthplace of modern tourism in the 19th Century. 

So, it should come as no surprise that Swiss International Airlines has joined forces with Switzerland Tourism, the country’s tourism promotion agency, to name part of its fleet after Swiss tourist destinations. 

This initiative, which is one of the ways in which the carrier will mark its 20th anniversary, will see 20 Airbus A220, both in its –100 and –300 versions, renamed in this fashion. 

To choose the names, SWISS and Switzerland Tourism invited towns and resorts from across the Helvetic Confederation to submit their proposals. A panel designated by the two entities was then tasked with selecting 20 names from the more than 50 entries submitted. Creativity, originality, authenticity and connection to the SWISS airline brand were reportedly the criteria used during the selection process.  

Places in Switzerland that SWISS names an aircraft after

The result is a cross-section of the geographic and cultural diversity of the country. Here is the list of winners, arranged by canton (as is the norm in Switzerland): 

Canton Aargau: Bad Zurzach, Rheinfelden 
Canton Bern: Haslital 
Canton Fribourg: La Gruyère 
Canton Glarus: Braunwald 
Canton Grisons: Lenzerheide, Val Surses, Viamala 
Canton Lucerne: Sempach, Willisau 
Canton Schwyz: Brunnen, Morschach 
Canton Solothurn: Solothurn 
Canton St. Gallen: Rapperswil-Jona 
Canton Ticino: Mendrisio, Verzasca 
Canton Uri: Andermatt, Rütli 
Canton Valais: Nendaz, Saas-Fee 

Three of these places – Bad Zurzach, Nendaz and Viamala – have been selected to enjoy the additional distinction of getting a physical naming ceremony. Two of these will take place at Zurich airport (ZRH) and the other at Geneva (GVA). 

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