Virgin Australia teams up with Mars Wrigley to launch first Halloween flight

Virgin Australia

Halloween got off to a spooky start this year after Virgin Australia launched its first ever Flight Night in collaboration with confectionery manufacturer Mars Wrigley. 

Virgin Australia said Flight Night is Australia’s first trick-or-treating experience at 40,000 feet. The flight departed from Perth Airport (PER) on the evening of October 30, 2023.

To set the ghoulish mood, Perth Airport was transformed into a haunted hall where guests received their own Halloween makeover before boarding the flight.

On board, the airline went all-out with cobweb covered bar carts and midnight treats from M&M’S, Mars Bars, Milky Way, and other Mars Wrigley sweets. Cabin crew also donned costumes fit for the occasion, complete with professionally applied Halloween makeup.

The red-eye flight touched down at Sydney Kingsford Smith International Airport at 06:15 local time on October 31, 2023.

“It’s our mission to be Australia’s most loved airline and that means giving our customers wonderful experiences whenever they fly. Halloween has become increasingly popular in Australia over the last decade, and it’s a holiday we are excited to share with our guests as we take the spooky celebrations sky-high,” Paul Jones, Virgin Australia’s Chief Customer & Digital Officer said in an emailed statement to AeroTime.

“Our cabin crew loved getting into the spirit of Halloween and guests were thrilled by the theatrics. From the eerie orange in-flight lighting and spooky costumes to the mid-air trick-or-treating, it was without a doubt one of our most memorable flights,” Jones said.

New research shows a spike in the popularity of Halloween with more than 5.3 million Australians celebrating the trick-or-treat traditions as well as other Halloween related activities. 

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