Norwegian start-up Norse Atlantic Airways shows its livery for the first time
While preparing for the launch of the operations in late Q1 2022 or early Q2 2022, Norway’s new low-cost airline Norse Atlantic Airways has revealed how its fleet would look like.
On August 10, 2021, the newcomer in the long-haul market Norse Atlantic Airways announced that it was strongly keen on starting transatlantic operations between European countries and the United States as early as summer 2022. The new Norwegian low-cost carrier expressed expectations that by the day it would launch services, the demand for transatlantic air travel would already have recovered and the entire fleet of airline’s Boeing 787 Dreamliners would offer travelers connectivity between such destinations as Los Angeles, Miami, New York, and Paris, London, Oslo.
Norse Atlantic Airways
The Norwegian newcomer also presented its fleet livery. According to the Chief Executive Officer (CEO) Bjoern Tore Larsen, the core of the airline‘s brand identity was developed by a local Norwegian agency. The CEO described the livery of the fleet and the branding of the airline equating it to the Norsemen who traveled and explored the world with their then-innovative longships.
“Norse Atlantic Airways will give people the opportunity to explore other continents by offering affordable flights onboard modern and more environmentally friendly Boeing 787 Dreamliners,” the CEO of Norse Atlantic Airways was quoted in the airline’s statement.
Norse Atlantic Airways
The start-up airline‘s fleet is expected to be monogamous. The new player of the market has already signed a lease agreement with lessor BOC Aviation over six Boeing 787-9 Dreamliners for a term of approximately 16 years per aircraft and committed to the Dublin-based lessor AerCap to lease six used Boeing 787-9s and three used Boeing 787-8 jets.
“We strongly believe that there is a need for a new and innovative airline serving the low-cost intercontinental market with modern, more environmentally friendly, and fuel-efficient aircraft as the world gradually reopens. Our plans are on track and operations will commence when travel restrictions are lifted and demand for transatlantic travel is back,” Larsen added.
The new holder of a Norwegian Air Operator‘s Certificate (AOC) has already applied for a British AOC as well. By the start of operations in summer 2021, Norse Atlantic plans to hire around 1,600 employees.
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