Cathay Pacific Cargo, the air cargo subsidiary of Cathay Pacific, has announced a rebrand and a change of name to Cathay Cargo.
In its announcement, the airline said that the change aligns with the airline’s overarching brand redesign, and
“reinforces the existing strong brand association and perceptions held by its customers.”
“Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub’, group chief executive officer Ronald Lam said in the statement.
“This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers,” Lam further said.
As part of its rebranding campaign, Cathay Cargo’s website has also been revamped to reflect the brand ethos and enable users to easily access popular features such as booking, track and trace, and flight availability.
The Hong Kong-based airline said that the rebrand will connect Cathay Cargo to the master Cathay brand.
Cathay Cargo currently has a fleet of 20 aircraft, comprising six Boeing 747-400Fs and 14 Boeing 747-8F, and reaches 30 destinations worldwide.