easyJet has been confirmed as the ‘Official Airline Partner’ of the Eurovision Song Contest in a multi-year partnership announced on February 20, 2024. The deal, which lasts until 2026, will see the UK-based low-cost carrier fly thousands of music fans to attend the annual event, which will be held in Malmö, Sweden in May 2024.
Eurovision is an annual international music contest that in 2024 will pitch artists from 37 countries against each other to win the title of Eurovision champion. The event is said to be the world’s largest live music event and will next take place on May 11, 2024, in front of a global television audience of an expected 170 million people.
The contest is organized annually by the European Broadcasting Union (EBU), a global alliance of public service media companies and broadcasters. The competition, in which participating members of the EBU send a new original song to represent their nation, has taken place every year since 1956 except in 2020.
Under the sponsorship agreement, easyJet will fly thousands of visitors from across Europe traveling to Sweden for this year’s contest to Copenhagen Airport (CPH) in Denmark. Although across the border from the Swedish host city, the airport allows visitors quick, direct access to Malmö, Sweden, where the live semi-finals and final events will take place on May 7, May 9, and May 11, 2024, respectively.
“We couldn’t be prouder to be the Official Airline Partner for the Eurovision Song Contest for the coming years,” said Gabriella Neudecker, Marketing Director of easyJet. “Travel offers you that rare opportunity to break away from the every day and to feel totally in the moment, just as the iconic Eurovision Song Contest does. People, countries, and communities are brought together, anything is possible, and everyone is welcome.”
“At easyJet, we share all of these important values and are proud to play our part in connecting people across Europe, which we believe makes this partnership the perfect match,” she added.
“We’re thrilled to welcome easyJet as the Official Airline Partner for the Eurovision Song Contest,” said Martin Österdahl, Executive Supervisor of the Eurovision Song Contest. “We both share a passion for connecting people and cultures and look forward to taking off together as we unite the joy of music and the freedom of travel.”
easyJet currently offers flights to Copenhagen from 14 of its bases across Europe – London-Gatwick (LGW), Bristol (BRS), Manchester (MAN), Edinburgh (EDI), Paris (CDG), Bordeaux (BOD), Nice (NCE), Lyon (LYS), Basel (BSL), Berlin (BER), Geneva (GVA), Lisbon (LIS), Milan (LIN) and Amsterdam (AMS). Additionally, the airline operates over 1,000 routes to more than 150 airports across 35 countries.
According to the airline, over 300 million Europeans live within one hour’s drive of an easyJet airport.
