EBACE2023: the future takes off in Geneva


If you want to go faster, farther and safer more sustainably, then the 2023 European Business Aviation Convention & Exhibition (EBACE2023) is the place to be.

Europe’s leading on-demand aircraft and advanced air mobility event will welcome more than 11,000 delegates from May 23 to May 25 at Palexpo in Geneva, Switzerland, and at Geneva International Airport. 

A key annual meeting place for the European business aviation community, EBACE2023 is hosted by the National Business Aviation Association (NBAA) and the European Business Aviation Association (EBAA). The event brings together business leaders, government officials, manufacturers, corporate aviation department personnel, and many more people involved in the world of business aviation.

Dan Hubbard, spokesperson for NBAA, says: “We’re delighted that, in May, Europe will be the center of the world stage for business aviation. And we’re thrilled to highlight the ways that business aviation is transporting people more safely and more sustainably than ever before. We are looking forward to bringing together the visionaries and the pioneers who are helping to shape that future as we look forward to the years ahead.”

Among the key themes for EBACE2023 are sustainability initiatives and ideas that are accelerating the aviation industry to carbon net zero by 2050, engagement with companies which are the catalysts for future flight, the latest innovations in advanced air mobility, state-of-the-art avionics, and new advanced technologies. 

Hubbard says: “All of the major OEMs (Original Equipment Manufacturers) participate in the show who, for the large part, bring their own aircraft fleet. In terms of this year’s outdoor display, we anticipate having 50 aircraft.”

The scale of the display means that EBACE2023 is the best way to see a side-by-side comparison of business aircraft. 

Meanwhile, NBAA and EBAA are looking forward to welcoming a diverse selection of exhibitors and delegates. 

“The really exciting thing is that EBACE2023 is unique. It truly brings together the whole business aviation community,” says Hubbard. “We have leaders, CEOs, and companies of all sizes. But we also have people who are directly involved with flight operations including pilots, maintenance specialists, and schedulers. Really, EBACE is for all the professionals in the aviation industry, from ground operations and handling specialists to tax consultants and regulatory experts.” 

He adds: “Attendees want the opportunity to talk to their peers, so networking is key.”

A career day will feature leading figures from the aviation industry and shine a light on the next generation. “It’s not just about the people who have already forged successful careers in our industry, it’s those who are on the cusp of it. We need those people in the business.”

Anyone interested in learning more about the business aviation industry and its opportunities can register for the career day, ‘Breaking into Business Aviation’. The keynote speaker is Mack Rutherford who, in August 2022, broke the world record to become the youngest person to fly around the world aged just 17. 

“He will have a story which informs and inspires and will give people an idea of all the opportunities in front of them,” says Hubbard.

Other speakers at EBACE2023 include Toto Wolff, principal and CEO, Mercedes-AMG Petronas F1 Team, Susie Wolff, managing director at F1 Academy, Marylin Bastin, head of aviation sustainability at EUROCONTROL, Charles Etter from Gulfstream, and Jon Godson, assistant director, sustainability at IATA. 

Meanwhile, a series of invite-only Newsmakers Luncheons will be held during EBACE2023 featuring CEOs and other senior industry figures, including Patrick Ky, executive director of the European Union Aviation Safety Agency (EASA).

Throughout the show, there will be a focus on sustainability, reflecting business aviation’s pioneering work in aviation sustainability. For the second time, a Sustainability Summit is being held which will continue the industry’s efforts to ensure a zero-carbon future for the sector. “The industry will come together and move our sustainability agenda forward,” says Hubbard.

New for 2023 is an Innovation Pavilion. “It’s very exciting to see a show that continually attracts new exhibitors year after year. It means that even companies who haven’t been with us before understand the inherent value of the show and want to be a part of it. So, we’re very much looking forward to having them, having the new pavilion, and giving attendees an opportunity to come into contact with companies, products and services that maybe they haven’t seen before.”

EBACE2023 will be held in honor of Athar Husain Khan, secretary-general of EBBA, who passed away in March 2023 aged 60. “The show will be a moment to pay a worthy tribute to his life and his legacy, not just his contribution to business aviation but to the aviation community in general,” says Hubbard.

Founded in 1947 and based in Washington, DC, the NBAA is the leading organization for companies which rely on general aviation aircraft to help make their businesses more efficient, productive and successful. The association represents more than 10,000 company and professional members and provides more than 100 products and services to the business aviation community.

The EBAA is the leading association representing business aviation in Europe. Set up in 1977, it advocates for the interests of more than 900 business aviation companies across Europe.

To register to attend EBACE2023, follow this link: ebace.aero 

To find out more about exhibiting at EBACE2023, click here

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