JetBlue has unveiled BlueFirst, its first-ever traditional domestic first-class cabin, marking a major change for an airline that built its reputation around offering a largely all-economy experience.
The new product will begin flying later in 2026, with bookings opening this fall. JetBlue plans to offer BlueFirst throughout its network on aircraft and routes that do not feature its Mint business-class cabin.
BlueFirst seats will be arranged in a two-by-two configuration and offer five inches of recline and up to seven inches of additional legroom compared with seats in JetBlue’s main cabin. The seats will use specially designed T&N Flex foam developed by mattress manufacturer Tuft & Needle.
Each seat will also feature a 13.3-inch entertainment screen with Bluetooth connectivity, USB-A and USB-C ports and a standard 110-volt power outlet. Passengers will continue to receive free access to JetBlue’s Fly-Fi high-speed internet service.
“Domestic first class has become easy to predict. We think it’s time for a fresh take,” JetBlue CEO Joanna Geraghty said in a statement. “Customers are increasingly looking for more premium experiences, and BlueFirst gives them an elevated experience that feels distinctly JetBlue, with thoughtful touches, caring service and great value.”
Passengers can order food and cocktails from their seats
JetBlue will introduce seatback ordering as part of BlueFirst, allowing passengers to select meals, drinks and other onboard products using their entertainment screens.
A feature called Mixologist Mode will let travelers create custom cocktails by choosing a spirit, mixer and flavoring before sending the order electronically to a flight attendant.
On flights of at least 899 miles, passengers will receive a meal served in a bento-style box containing an entrée, side and dessert. Initial selections will include sweet or savory crepes and sesame noodles with a choice of beef or tofu.
JetBlue will also offer premium snacks, sommelier-selected wines, specialty coffee and tea. Passengers traveling on overnight flights will receive a blanket and sleep kit.
BlueFirst customers will also receive Group 1 boarding, dedicated overhead-bin space, priority check-in and access to expedited security lanes at more than 30 airports. Other benefits include two free checked bags and priority baggage delivery.
BlueFirst and BlueFirst Flex tickets will not carry change or cancellation fees. JetBlue said benefits offered with its lowest-priced BlueFirst Base fare may vary.
The airline has not yet announced fares, initial routes or the aircraft that will inaugurate the service. Those details are expected later in 2026.
JetBlue introduced Mint in 2014 as a lie-flat business-class product on selected transcontinental routes. The airline has since expanded Mint to transatlantic, Caribbean and Latin American services, but has never offered a conventional first-class cabin across its broader domestic network.
On flights without Mint, JetBlue’s most expensive seating option has generally been EvenMore, which provides additional legroom and priority benefits while retaining a standard economy-style seat.