Jetstar unveils new uniform design as it ushers in ‘new era’ of low-cost travel


Australian low-cost carrier Jetstar unveiled its new employee uniform design, the first fashion revamp since the airline started in 2003. 

The new collection is designed by renowned Australian fashion designer Genevieve Smart, one half of the fashion label duo, Ginger and Smart.

Over the past 12 months, Smart worked alongside 40 Jetstar pilots, as well as cabin crew and airport team members to complete the final design.

The new uniform, which features softer hues of orange combined with navy, will be worn by more than 5000 of Jetstar’s frontline team members across Australia as well as at Jetstar airlines based in New Zealand, Japan and Singapore from late 2024.

According to Jetstar, the orange and blue color combination was inspired by the sunset as seen through an aircraft window.

Jetstar’s current uniform will be sustainably disposed of in partnership with BlockTexx, a company that uses recycling technology to turn textiles into raw materials that are used to create new products.

“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation.  With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear,” Stephanie Tully, Jetstar Group CEO said in a press statement.

“Sustainability has been an important part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products. Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less,” Tully added.

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