Saudia has unveiled a one of its Boeing 787-9 Dreamliner aircraft draped in a new distinctive, celebratory livery as part of efforts to encourage visitors to Saudi Arabia.
On January 18, 2026, Saudia introduced the aircraft featuring a “Saudi, Welcome to Arabia” design, in collaboration with the Saudi Tourism Authority.
The Boeing 787-9 Dreamliner, registered HZ-ARF, livery includes the face of a smiling young boy and an Arabic decorative pattern using a variety of bold colors.
The tail and engines are also painted deep purple as is the writing that spells out “Saudi, Welcome to Arabia”.
“Our partnership with the Saudi Tourism Authority is a strong example of how alignment around shared national objectives can drive real impact. The continued growth in visitor numbers reflects the success of our joint efforts to position Saudi Arabia as a leading global tourism destination,” said Ibrahim Al-Omar, Director General of Saudia Group.
Taking our heritage and #VisitSaudi to global horizons ✈️🩷 https://t.co/8qgmYgCqsI
— Visit Saudi (@VisitSaudi) January 18, 2026
He added: “This progress is supported by sustained investment in aviation infrastructure, enhanced connectivity, and the creation of meaningful travel experiences that reflect the Kingdom’s rich identity and meet the highest international standards.”
The Boeing B787-9 aircraft featuring the new livery will operate across Saudia’s international network, carrying welcoming messages as part of an integrated year-round promotional campaign that highlights the Kingdom’s growing tourism momentum.
“We invite travelers to experience flying onboard this aircraft, capture memorable photos, and share them across social media platforms, becoming part of the Spirit of Saudi Arabia story and helping share Saudi welcoming messages with the world,” said Fahd Hamidaddin, CEO Of the Saudi Tourism Authority.
The strategic partnership between Saudia and the Saudi Tourism Authority encompasses a broad range of initiatives, including attracting international tourists, bolstering air connectivity, and providing additional flights to meet increasing demand.