Southwest Airlines is ending its free checked baggage policy, one of its most well-known perks.
In a statement released March 11, 2025, the Dallas-based airline said that as the company is evolving “rapidly”, it is implementing new initiatives that support its business objectives.
“We have tremendous opportunity to meet current and future customer needs, attract new Customer segments we don’t compete for today, and return to the levels of profitability that both we and our Shareholders expect,” said Bob Jordan, President, Chief Executive Officer, & Vice Chairman of the Board of Directors at Southwest Airlines..
“We will do all this while remaining focused on what’s made us strong—our people and the authentic, friendly, and award-winning customer service only they can provide,” Jordan added.
For decades, Southwest has been known to offer two free checked bags per customer, an advantage it had over competitors, making it a popular choice for families traveling.
The airline will begin charging checked baggage fees for the first and second bag from May 28, 2025.
Southwest will continue to offer two free checked bags to its Rapid Rewards A-List Preferred Members and customers traveling on Business Select fares, and one free checked bag to A-List Members and other select customers. Southwest said it will credit one checked bag for Rapid Rewards Credit Cardmembers.
Meanwhile, customers who do not qualify for the above free bag options will be charged for their first and second checked bags (weight and size limitations apply).
Other changes specified by the carrier include adjustment on how points are earned, the ability for customers to now book flights through Expedia, and implementation of assigned seating and extra legroom options.
The airline recently had to close down two of its flight attendant bases as part of its cost-cutting and workforce reduction efforts.
1 comment
The beginning of the end of SWA as a “different” airline and model.
The assigned seating will destroy their gate time turns and I would expect at least a 10-15% longer gate time which will reduce the number of turns per gate per day. This will be a huge cost to them.
Most people depend on the two bag free policy as their primary choice for flying SWA.
There is nothing that will distinguish them from all the other carriers, and they have either changed all their policies, or will by this summer, and so they have essentially cut their own throats. Might as well take the hearts of the belly and the bulkheads, because their is no more love at SWA from the management side.
Once again the bean counters are doing their best to destroy aviation, just like they did to Boeing.