Climate tech startup offers to offset Taylor Swift’s private jet emissions 

Falcon 7X
Shutterstock // Vlad Siaber

After receiving some backlash for her recent flights, Taylor Swift decided to make the dash across the Pacific on her private jet so she could catch her boyfriend, Travis Kelce, win the NFL Super Bowl with the Kansas City Chiefs. 

While highlighting the capabilities of long-range private jets, the media frenzy surrounding Swift’s travel arrangements also reignited debate about their environmental impact. This has prompted climate technology firm Spiritus to announce that it would commit to fully offsetting the carbon emissions for Swift’s pre-Super Bowl flight. The flight was estimated to have emitted up to 40 tons of carbon. 

Spiritus, which is based in New Mexico, United States, and backed by the venture capital firm of renowned Silicon Valley investor Vinod Kohsla, specializes in Direct-Air-Capture (DAC), a technology that removes from the atmosphere carbon particles that have already been emitted. 

It is not known whether this initiative was previously agreed with the music star or decided unilaterally by the startup as a publicity stunt. 

Taylor Swift is known for being a long-term user of Dassault executive jets. At the moment, she reportedly owns a Falcon 7X jet and has previously owned other models made by the French firm, namely a Falcon 900 (which she sold in January 2024) and a Falcon 50 (sold in 2020).  

However, for this trans-Pacific journey she may have opted to charter a Bombardier Global 6000, instead. Rumors circulated online that the singer was onboard an aircraft of this type, operated by executive jet operator VistaJet and with registration H-VTD, which flew between Tokyo Haneda (HND) and Los Angeles International (LAX) on February 10, 2024. If this was indeed the case, another aircraft may have flown her from LAX to Las Vegas (LAS) ahead of the Super Bowl, which took place on February 11, 2024. 

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